New Delhi [India], September 7: Ccigmaa Lifestyle Pvt. Ltd, the company behind KT Professional, KT Men and KT Kids, built its business inside salons long before it built anything for a retail shelf. That order, salon credibility first, consumer product second, has become the operating logic behind one of India's fastest-expanding personal care portfolios, three distinct brands built in under two years around three different Indian consumers rather than one product stretched across all of them.
Ani (asian News International)
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