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Technology

Nectar MCP Brings Consumer and Creator Data to ChatGPT, Claude, Gemini and Copilot

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PALO ALTO, Calif.--(BUSINESS WIRE)--Nectar, the agentic growth operating system connecting businesses to consumers, today launched Nectar MCP, which connects a brand's Nectar data to ChatGPT, Claude, Gemini and Copilot. It is built on the Model Context Protocol, the open standard AI assistants use to connect to outside data. AI assistants have become where a lot of marketing work happens. Teams have connected them to their sales numbers and their plans, but the assistants still can't see the cu

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