FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying

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NEW YORK--(BUSINESS WIRE)--Today FreeWheel, a global technology platform for the television advertising ecosystem, introduced new third-party inventory scoring capabilities within its Premium Signals Packaging, which creates dynamic inventory packages based on how viewers engage with premium CTV environments. By bringing independent quality, attention and engagement signals into curated inventory packages, FreeWheel helps buyers evaluate supply through factors like attention, ad experience and

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